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Thursday, February 11, 2016

Junk Content Pushing Europeans to Rebel

Impersonal, junk content is pushing Europeans to rebel against brands, according to new research by Coleman Parkes.

84% of Europeans say their patience with junk has reached its limit; and 18% have taken their business elsewhere, as a result.

Other consequences:

  • 65% of Europeans feel less loyal to spammy brands
  • 64% think brands aren't doing enough personalization
  • 63%  would spend less money with spammy brands
  • 57% would stop buying those brands altogether
Compared to Americans' junk-tolerance, Europeans' seems low: they consider just 25% of the content they receive to be junk.

Will Americans soon grow as discerning?

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