"There are few illustrators who have a more recognizable look (and a longer productive career) than Milton Glaser," Godin says.
"The rule, then, is that you can't give the client what he wants. You have to give the client work that you want your name on. Work that's part of the arc. Work that reflects your vision, your contribution and your hand.
"That makes it really difficult at first. Almost impossible. But if you ignore this rule because the pressure is on, it will never get easier."
- Respect everyone, coworkers and clients alike?
- Arrive on site ready to work?
- Tackle chores that need to be done to stay in business?
- Avoid short cuts and excuses?
- Learn from mistakes?
- Consider how your decisions affect the company, not just your department or career?
- Speak truthfully and with the passion of an owner?