Influence people

Friday, January 15, 2016

The Web is Too Much with Us

Our Tower of Babel has been under siege for well over 500 years.

Peeved about the patchwork of books in Renaissance libraries, bibliographer Konrad von Gesner complained in 1545 of "the silliness of useless writings of our time."

Annoyed by the algorithms that drive content-streams, blogger Hossein Derakhshan complained last month that, while homely people's brilliance is ignored, "the silly ramblings of a celebrity gain instant internet presence."

Griping about TMI in fact began with the birth of literacy, each generation thereafter seeing hobgoblins on the horizon.

But maybe, just maybe, the web is too much with us.

So before you release more pap, ask yourself if it's on strategy.

Because, as writer Arjun Basu says, "Without strategy, content is just stuff, and the world has enough stuff."

HAT TIP: Mark Schaefer's blog {grow} brought Hossein Derakshan to my attention. I urge you to listen to Mr. Schaefer's recent podcast.

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