Tuesday, January 26, 2016

Plan 9

Attention ad planners: 9 seconds is the perfect period to expose a digital ad, according to a study by Sled.

The ad-platform provider found customers' brand awareness increased twice as much as it did when they viewed an ad for other lengths of time.

But that may be an eternity, in Earthlings' time.

According to Sled, customers viewed ads run recently by BioPharmX a mere 4.1 seconds, on average. 

And according to MediaPost, customers viewed recent ads from the San Antonio Convention & Visitors Bureau for only 4.8 seconds.

Back to the drawing board.
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