What makes customers click in 2016?
Eye-tracking studies show customers dwell longer on headlines than any other part of a web page. (Ogilvy nailed it.)
But, even when you care to say the very best, headlines can't say it all.
Their smaller, wordier siblings, subheads can.
Subheads expand and inspire. They let you telegraph additional benefits and urge customers to act.
Headlines hook customers.
Subheads reel them in.
Here's a baker's dozen, courtesy of Hubspot.