Fresh from rehab, the chain tells us it's cured, in a January 19 news release:
Chipotle may now wash dirt off its tomatoes.
But it obviously won't scrub its announcements of corporatese.
Jargon destroys credibility, as journalist Phil Simon says.
Philosopher Ludwig Wittgenstein called quaggy statements like Chipotle's nonsense.
And as he insisted, there is no such thing as deep and important nonsense.
There is only one kind of nonsense, and it's fundamentally suspect.
PS: To be blunt, I would've advised Chipotle to say, We asked food-safety experts to help us improve both our own and our suppliers' procedures.