When will they get it? When you subtract, you attract.
Tight copy encourages browsing.
And that discourages skimming.
By making words count, you encourage readers to browse.
"Classic style allows browsing but not skimming. We may turn to just one paragraph, say, in an essay, or even to one sentence, and focus on just that. But once we focus on a unit in classic style, and intend to understand it, then we must pay attention to every detail. Writer and reader assume that every word counts. If the reader skips a single word or phrase or sentence, the sense of the unit may be lost. Classic style contains crucial nuances, which can be lost in skimming."
Customers love to window-shop.
So help them.
"Perfection is achieved, novelist Antoine de Saint-Exupéry said, "not when there is nothing more to add, but when there is nothing left to take away."