Successful movies aren't the handiwork of artists, but of practical visionaries, Landau says.
"Production staff need to get to the set on time, work hard, and take disciplined breaks.
"Staff can't work at cross purposes, and must always understand the bigger picture into which their work fits. Where interpretation is called for, it must be performed within the context of the larger vision."
How are things going at your studio?
Are your marketing team members "making the same movie?"
Or is each preoccupied with budget, power and career?
If the latter, the team's probably not being held accountable.
Your top executives think of you as artists, and don't expect box office results.