Wednesday, January 20, 2016

Adults Say the Darndest Things

Today's post was contributed by Margit Weisgal, author of Show and Sell: 133 Business-Building Ways to Promote Your Trade Show Exhibit. Margit writes for The Baltimore Sun on Baby Boomers' issues and interests.

For 17 years, TV personality Art Linkletter hosted a segment on his daytime show called "Kids Say the Darndest Things. He'd interview children and watch them, wide eyed, as they spouted incredible responses to his questions.

Like Linkletter's kids, the adults who staff your trade show exhibits also say the darndest things. One of my favorites is, “Why do I have to be here, when I could be out meeting customers?”

Really? What do they think they’re doing at the show?

Sometimes—maybe too often—we don’t take the time to explain to staff our goals and objectives for a trade show. 

When they don't understand why you're participating, or what you hope to accomplish, they'll work like a team of horses pulling in different directions. Not a team at all.
Marketing is about more than what you say. It’s also about what you do. And actions speak louder than words. If the two don’t jibe, your credibility goes away. 

It’s the darndest thing.
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