For 17 years, TV personality Art Linkletter hosted a segment on his daytime show called "Kids Say the Darndest Things. He'd interview children and watch them, wide eyed, as they spouted incredible responses to his questions.
Sometimes—maybe too often—we don’t take the time to explain to staff our goals and objectives for a trade show.
Marketing is about more than what you say. It’s also about what you do. And actions speak louder than words. If the two don’t jibe, your credibility goes away.
It’s the darndest thing.