Pictures Will be Worth 10 Thousand Words… Tomorrow
Don’t just go through the motions of contracting a photographer and telling them you want "three days' of candids and posed photos." There’s more to it than that.
Provide the photographer answers to these questions: What is the theme of your event? What are its goals? And—most importantly—what are the goals of next year’s event? Promoting tomorrow's event may be the primary reason you're capturing images today.
Ask for Bold, Unique and Creative
Most photographers are creative people. It’s one reason they chose the profession. Your photographer will love you for asking for bold, unique and creative shots.
If you tell a photographer you simply want candids and posed shots, that’s all you’ll get. Your photos will look just like all the photos you'd ever find on any event organizer's website.
Ask in addition to candids and posed shots for close-ups, shots on angles, backlit shots, overhead shots, and foot-level shots.
Georgia O’Keefe said it best about her famous giant florals: “If I painted them like all the Old Masters' still-lifes, no one would have ever paid much attention.”
Videos Will be Worth a 100 Thousand Words
Look at YouTube, websites, blogs and emails: event organizers are using videos, because videos are infinitely more engaging, believable and shared.
Capture video testimonials with attendees, exhibitors, sponsors and speakers. Ask for videos of the live action on your show floor, keynote sessions, educational sessions, receptions and evening events.
And if you want “bold, unique and creative” results, ask for aerial videos, both indoor and out. Drones make aerial videos more affordable than ever.