Wednesday, December 30, 2015

Glitch or Kitsch?

In their relentless pursuit of authenticity, marketers are embracing "glitch art," Guy Merrill, senior art director at Getty Images, tells Chief Content Officer.

Marketers are posting crooked photos with arbitrary compositions and shaky videos that look like outtakes.

The errors featured (such as oversaturated colors, lens flares, overexposure and pixelation) are made intentionally or added in post-production.

Marketers like glitch because, by displaying realism, it eradicates the difference between user- and influencer-generated content.

Kitsch, on the other hand, eschews realism.

Well-known examples include those paintings of dogs playing poker; paintings of Elvis on velvet; and everything painted by Thomas Kinkade.

From the German word for garbage, kitsch "appeals to popular or lowbrow taste and is often of poor quality," according to Merriam-Webster’s Dictionary.

Can you tell the difference?
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