Saturday, December 19, 2015

7 Required Reading Containers for Every Marketer

Need that perfect gift for the marketer in your life?

Try a reading container (book).

Here are my top seven picks for the year:

Daily Rituals. Mason Currey's little book delivers an enchanting look at the work-habits of nearly 200 composers, filmmakers, novelists, philosophers, playwrights, painters and poets.

Email Marketing Rules. Moses took four decades to write his laws. So we should be grateful it's taken only half that time for someone to codify the rules of email marketing. Chad White's encyclopedic treatment is a must-read.

The Content CodeMark Schaefer makes all the other social media gurus look like chumps. Want to crack the code? Crack open this book! And if you want more social media marketing secrets, read Jeffrey Rohrs' Audience.

Communicate to Influence. Speech coach to the stars Ben Decker shares his secret method for swaying any audience. Learn why triads are the "perfect framework" for sales pitches, product launches, motivational talks and business briefings.

Trust Me, I'm Lying. Media manipulator Ryan Holiday's book does for the Internet what The Jungle did for meat packing. Trust me, you'll never read Business Insider, The Daily Beast, Drudge Report, BuzzFeed, Politico or Huffington Post with credulity again.

Writing ToolsRoy Peter Clark's advice to writers, simply put, is the best book of its kind. And if you want to really impress the marketer in your life, pair it with a copy of William Blundell's classic, The Art and Craft of Feature Writing.

Born to Blog. Blogs are foundational to social success, and Mark Schaefer's street-smart advice is priceless.
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