Hey, Louis, would you be shocked to find that 96% of customers think marketers lack integrity? Only 4% think otherwise, according to the American Association of Advertising Agencies.
It's little wonder, when every ad, email, brochure or news release—like Louis—wants to "round up the usual suspects:"
Acme, the industry-leading provider of unique, customizable, feature-rich software, is proud to announce its dynamic new end-to-end solution designed for exceptional performance and total scalability for massive worldwide deployments with maximum flexibility in meeting today's most urgent business needs.
Marketers, take note: When your claims are more enticing than the customer experience, you jeopardize your integrity.
Why not stick with the facts?
You must remember this: a kiss is just a kiss.