Channeling Freud, Harris recently asked, When it comes to sales pitches, what do you want?
Harris learned executives want pitches that are personalized:
- 89% want pitches personalized to their company’s industry
- 83% want pitches personalized to their specific problem
- 70% want pitches personalized to their role in the company
The pollsters learned executives want sales emails with content:
- 84% want case studies
- 81% want articles
- 78% want white papers
- 72% want brochures
- 72% want videos
NOTE: Today's post is yet another milestone for Copy Points: No. 500. Coming soon: Post No. 501.