Influence people

Monday, November 9, 2015

Moonstruck

Before the annual blizzard of baloney blinds you to Christmas' raison d'être, watch a wonderful spot from across the pond.

"Man on the Moon," from retailer John Lewis, cost at least £1 million, according to The Telegraph, and "though formulaic, has the hankie factor."

According to Rachel Swift, head of marketing for John Lewis, the commercial displays all the hallmarks of the company's 150-year old brand.

"The strategy behind our campaigns is always about thoughtful gifting.”




Photo courtesy of Ann Ramsey; shot November 1 in the National Museum of American Art, Washington, DC.

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