Saturday, November 28, 2015

Bye, Bye, Millennials

Marketers now target Millennials by hobbies, not age, according to Hotwire's Communications Trends Report 2016.

No longer youth-obsessed, brands strive to engage customers through "age-agnostic content" that emphasizes the "hobbies we do for fun and the causes that pique our emotional interest."

Marketers should "forget about age," the report says. 

"Let’s focus our marketing on what really motivates our audience—their passions and the life they choose to live."

The PR firm's report is based on data from 400 communicators in 22 countries.
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