Tuesday, October 27, 2015

Exorcize This

Few people know I played a bit part in the 1973 horror film The Exorcist.

It's true. I appear with two of the stars, Ellen Burstyn and Max von Sydow, in a wide shot that's on screen for a full three seconds.

Don't cover your eyes, because you'll miss me. Don't blink, either.

Want to know what's super-scary?

I'm always playing bit parts.

Edward Bernays used to warn students who were considering a career in marketing to think twice, because his was strictly a "sidelines job." 

Your sweat will go into glorifying others, Bernays warned. All of it. And that's as it should be. Marketers are paid to make non-marketers look good. 

But most social marketers have never heard of Bernays, nor heed his advice. They continue to break social marketing's Number 1 rule: It's not about you.

Get with the program, please. Quit striving for stardom. Get used to bit parts. It's about the glory of others.

As Geoffrey James puts it in Inc, "Stop talking about yourself. Stop thinking about yourself. Stop trying to be unique. Put yourself in service to the world. Figure out how to help other people."

It's the perfect time of year to exorcize your ego from your social marketing.

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