My blog Copy Points, which reached a milestone today—100,000 pageviews—proves the point.
David-size businesses can effectively combat Goliaths in the Bizarro World of social media, and build a proprietary audience of followers, fans and advocates.
In a study last year, software provider Curata identified 428 bloggers it dubbed members of the “10K Club,” because they attract 10,000 or more pageviews a month.
Two-thirds of 10K Club members represent small and mid-size businesses, with revenue below $100 million.
Curata concluded that six factors made these David-size bloggers successful:
- They know all the effort, one day, will pay off.
- They create content that targets a specific audience.
- They avoid product-pitches.
- They post at least once a week.
- They promote their blogs on other channels.
- They study their pageviews, to learn what kinds work best.
Once she's old enough to know what a blog is.