Thursday, October 15, 2015

Battling Bullies

As a small business, you have no greater leverage than content.

My blog Copy Points, which reached a milestone today—100,000 pageviews—proves the point.

David-size businesses can effectively combat Goliaths in the Bizarro World of social media, and build a proprietary audience of followers, fans and advocates.

But how?

In a study last year, software provider Curata identified 428 bloggers it dubbed members of the “10K Club,” because they attract 10,000 or more pageviews a month. 

Two-thirds of 10K Club members represent small and mid-size businesses, with revenue below $100 million.

Curata concluded that six factors made these David-size bloggers successful:
  1. They know all the effort, one day, will pay off.
  2. They create content that targets a specific audience.
  3. They avoid product-pitches.
  4. They post at least once a week.
  5. They promote their blogs on other channels.
  6. They study their pageviews, to learn what kinds work best.
With 100,000 pageviews under my belt, at last I have something I can boast about to my granddaughter. 

Once she's old enough to know what a blog is.
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