Our hunger for specificity drives us to click headlines that promise a list.
What's more, reader-survey and test results show:
- Headlines promising a numbered list are 71% more popular than headlines merely promising a list.
- People value the clarity of headlines that promise a list.
- Women like lists more than men.
- Longer lists deliver greater reader satisfaction than short ones.
- Odd-numbered lists outperform even-numbered ones.
- The optimal number of items in a list is 25.