Influence people

Tuesday, September 1, 2015

Your Event is Either an Experience or a Waste of Time

While they puzzle over details, many event organizers never grasp the key to a satisfactory event.

It has to deliver an experience.

In the same way a restaurant is not about food, an event's not about tables, chairs, booths, badges, busses, signs or even speakers.

An event is about an experience.

Restaurateur Danny Meyer says the restaurant's job isn't to serve food.


It's to create an experience of wellbeing: to instill in each patron the sense that "when we were delivering that product, we were on your side."

Delivering an experience justifies the patron's expenditure—not of money, but of time—Meyer says. "When they leave, are they going to say, 'That was a good use of my time?'"

"The most precious resource we all have is time," Steve Jobs once told a reporter.

Are you delivering an experience, or wasting your attendees' time?


2 comments:

  1. Yeah dear I completely agree that an Event is Either an Experience or a waste of time. We should always arrange the events with full passion so that we can make them enjoyable. You know for my upcoming official event I am going to hire a talented team of corporate event planners.

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  2. HireIt provide the top in design and selection for Company Events, Wedding ceremonies, Exhibits, Parties and Trade Shows working carefully together with you throughout the way to ensure your complete pleasure!

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