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Friday, August 7, 2015

Your Content Marketing is Broken

Most marketers treat mobile as a poor cousin, even though 61% of online content gets viewed on mobile devices in the US, according to comScore.

Websites, blogs and ads are still designed by rote, looking swell on desktops and laptops, but broken on mobile devices.

The majority of marketers also ignore the fact that customers often switch throughout the day from mobile phones to tablets, designing content for just one of these devices.

By failing to design "adaptive" content, marketers are merely distracting chronically distracted customers.

Analysts call the right content marketing strategy for today a "mobile-first strategy."

Maybe it's time to get smart about your strategy.

If the shoe fits.

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