A product-design and marketing consultant, Priestley bristles over the naiveté of most marketers, who honestly believe their bluster is convincing.
Stories trump marketing megalomania, Preistley says, for three reasons:
IBM's supercomputer Watson is named after the company's first CEO. But the Watson we remember and love was the storyteller. ...
"Bob, I am really glad you resumed these posts. I read every one, and I appreciate their brevity and single-minded focus."
Gary L. Slack
Chief Experience Officer
Slack and Company
ANA B-to-B Hall of Fame
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