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Friday, August 14, 2015

The Booming Business of Selling Books

You can take the boy out of Madison Avenue, but not vice versa.

Earlier this year, madman-turned-author James Patterson launched his thriller Private Vegas with a bang, by selling a single advance copy rigged to explode 24 hours after the reader opened it.

Patterson asserted that the reader who started the book would experience a veritable "race against the clock" to finish it.

The novel's price tag: $294,038.

At the same time, Patterson offered 1,000 free copies of Private Vegas on his website, digital versions rigged to "cinematically" self-detonate 24 hours after they were opened.

Patterson's experiential social media campaign racked up 419.8 million impressions, and thrill-seeking readers spent 13,896 hours reading the advance copies of Private Vegas, according to CMO. 

Paul Malmstrom, a creative director with the author's agency, bragged in a news release“For this launch, we aimed to create the most thrilling reading experience ever. One that takes the suspense of Patterson’s new novel to a crazy, new level."

Yup, crazy… like a fox.

Patterson has sold more than 300 million copies of his novels in the past 25 years.

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