A scrupulous writer kills clichés when they begin to pop up in her work.
"A scrupulous writer, in every sentence that he writes, will ask himself at least four questions," says George Orwell in his 1946 essay Politics and the English Language:
- What am I trying to say?
- What words will express it?
- What image will make it clear?
- Is the image fresh?
- Could I say it in fewer words?
- Have I said anything avoidably ugly?