Influence people

Saturday, August 22, 2015

A $49 Cure for Tone Deafness

Tone deaf? 

Well, good news: there's an app for that.

For only $49 a month, Crystal will provide you the empathy you sorely lack.

A Gmail add-on, Crystal scrapes your colleagues' social media posts; analyzes the posts; and attaches to each individual one of 64 different personality types.

Then, whenever you craft an email, the app prompts you to revise your words and ideas, so they sync with the reader's personality type.


Autocorrect, meet Myers-Briggs.

Crystal also suggests when to tighten your message; toss in an emoji; or use a little humor to soften things.

The end result? All your emails turn out more pleasant and pithy.

Crystal's developers claim their algorithm assigns personality types with 80% accuracy.

You can boost that accuracy, too, by answering multiple-choice questions about a colleague (such as, "If there were a conflict at work, how would he or she react?").

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