The answer depends on who you ask, according to a new study by Royal Mail MarketReach.
The firm asked 7,000 consumers in the UK whether they trusted marketers to use their data ethically, and protect it from thieves and hackers.
Its findings show:
- Older people worry about potential data abuse more than younger people;
- Women are more reluctant to give marketers data, and want greater reassurance that their data will be safe, than men; and
- High-wage earners trust marketers with their data more than low-wage earners do.