Influence people

Friday, July 31, 2015

Say It Ain't So, Joe

Warning: 70% of your content contains grammatical errors that could be harmful to your brand.

Software provider Acrolinx analyzed content on the websites of 340 global companies and found that 7 in 10 sentences evidence faulty grammar.

Acrolinx scored the content against "best practices for standard grammar" and determined the percentage of boo-boos per 1,000 words, Amy Gesenhues reports in Marketing Land.

Marketers in the US received the lowest scores worldwide; and, while they may not, some people care.

A survey conducted in 2013 by UK-based Global Lingo reported that 74% of customers spot faulty grammar on company websites; and that 59% wouldn't buy from a company that uses faulty grammar.

Say it ain't so!

Well, it is—and it gets worse.

Search engines, according to Bing's webmaster, won't display pages of content riddled with grammatical errors.

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