Friday, November 29, 2013

Write to Delight

In Eight B2B Companies That Deliver Delightful Copywriting, Hubspot's Corey Eridon recommends these rules for better writing:
  • Choose the right words. Precision turns the most complex ideas into simple ones. 
  • Be concise. Omit everything that's inessential.
  • Empathize. Find common ground with your customers and avoid "business babble."
  • Don't be afraid to have fun. Infuse a little humor in your copy and you'll charm your audience.
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