Friday, October 11, 2013

Searchers Getting Wordy

Bloggers can take heart from a trend in the way customers are searching on line.

Searchers are increasingly using complete sentences and long phrases as search terms, according to software maker Hubspot.

They're realizing that simple search terms can no longer pinpoint useful Web content, given its enormity.

So, for example, instead of entering "sales training," a searcher might enter "two-day onsite sales training for a small insurance brokerage in Kentucky."

"As a result of these more complex searches, Google has actually changed its algorithm to better fit conversational questions from searchers," Hubspot says.

Google's change in its algorithm will help drive more traffic to blogs, "which are designed by nature to be educational, answer questions, and provide background info," Hubspot says.
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