Influence people

Sunday, August 25, 2013

The Best Ad Ever

Most people in the ad biz will tell you the best ad ever created was Volkswagen's 1962 "Think Small."

The ad was the brainchild of New York-based agency Doyle Dane Bernbach.

It's held in esteem for its faultless integrity. Speaking honestly in an ad in 1962 was nearly as against-the-grain as you could get.

In an era when motorists in the US were addicted to power and flash, the ad also tapped a shadowy part of the Zeitgeist, by asking readers to consider different values.

By chatting candidly about the simple virtues of economy, DDB persuaded 200,000 Americans to buy the stubby, 40-horsepower "Beetle" that year (the peak year for Beetle sales in the US).

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