Sunday, June 2, 2013

The Power of Now

Part 2 of a 7-part series

When modifying any request, now acts as a persuader because it implies that delay will have unpleasant consequences.

That's why Kevin Hogan, author of The Science of Influence, includes now among the seven "magic words" guaranteed to make you more persuasive.

The word's power derives from our conditioning as children to hear a request modified by now as a threat by a parent, as in, "Finish your homework now!"
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