Imagine works as a persuader because it's one of the few requests we don't automatically resist.
That's why Kevin Hogan, author of The Science of Influence, says it's one of seven "magic words" guaranteed to make you more persuasive.
IBM's supercomputer Watson is named after the company's first CEO. But the Watson we remember and love was the storyteller. ...
"Bob, I am really glad you resumed these posts. I read every one, and I appreciate their brevity and single-minded focus."
Gary L. Slack
Chief Experience Officer
Slack and Company
ANA B-to-B Hall of Fame
3625 Upton Street, NW•Washington, DC 20008•202.641.5131•