Tuesday, June 4, 2013

The Power of Imagine

Part 3 of a 7-part series

Imagine works as a persuader because it's one of the few requests we don't automatically resist.

That's why Kevin Hogan, author of The Science of Influence, says it's one of seven "magic words" guaranteed to make you more persuasive.

By asking your customer simply to imagine she's using your product, you're asking so little she's bound to comply with your request.
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