Influence people

Friday, May 31, 2013

The Power of Because

Part 1 of a 7-part series

Kevin Hogan, author of The Science of Influence, says there are seven "magic words" guaranteed to make you more persuasive.

Becausepreceding any reason, no matter how vaguewill often persuade people to agree to your request.

They'll do so automatically.

That's because we're conditioned from childhood to comply when offered justification for a request.

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