According to new research from Amsterdam RAI, organizers need to indulge Gen Yers, if they hope to attract them to tradeshows.
“Generation Y are used to getting exactly what they want," the RAI says. "They are conscious about world problems and love to have specific knowledge and skills that give them value in their networks. Gen Yers are children of a our visual culture and therefore love everything visual."
- Deliver collaborative experiences and know-how before, during and after the show.
- Be playful, hip and socially conscious when marketing.
- Invest in a strong visual identity.