Thursday, April 11, 2013

More Matter. Less Art.

In Act 2 of Hamlet, Gertrude insists the windbag Polonius make his point. "More matter, with less art."

Geoffrey James, writing for Inc., sides with the queen. 

"If you've got something to say, say it in as few words as possible," James writes.

"All companies today are trying to do more with fewer people, which means that everybody is short on time. That's why it's crazy to load up your documents (e-mails, brochures, Websites, etc.) with fancy-sounding business cliches, and unsubstantiated opinions. Nobody has time to wade through biz-blab." 

Get to the point, James insists. "Especially if you don't have all that much to say."
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