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Tuesday, March 12, 2013

Marketing Spend Increases


Marketers are spending more, according to research firm Warc.

The company's Global Marketing Index, which tracks monthly trends in spending, staffing and trading, has climbed for three consecutive months, and stands at its highest point since last April.

The climb is due to ever-greater spending on mobile and digital marketing.

Spending on TV and radio is shrinking.

Marketers in the Americas exhibited the greatest confidence, followed by Asia Pacific and Europe.

Warc's Global Marketing Index is based on a survey of 1,225 marketing executives.

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