Tuesday, February 26, 2013

Why Event Planners Should Be Nature-Lovers

Part 1 of a 5-part series on event design

The trade show decorator Freeman hopes to apply a decade's worth of discoveries in the field of neuroscience to event design. Freeman's Ron Graham shared with me some of the firm's background research.

"We can never have enough of nature," Thoreau wrote in Walden.

According to neuroscience research, environments rich in nature images reduce stress and improve concentration.

By incorporating imagery evocative of nature into events, planners can promote learning.

NOTE: I wrote this post in 2013, not imagining that two years later I'd be employed by Freeman. Wonders never cease. 
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