Influence people

Monday, February 11, 2013

The Elevator Post

Readers report they enjoy Copy Points because the posts are concise.

That's no accident.

I think of each post as the e-version of an "elevator speech."

And the elevator is in downtown Washington, DC, where no building may be taller than 14 stories (so as not to contravene Jefferson's vision for Our Nation's Capital).

It's mind-boggling that, in the age of Tweets and TED Talks, so many bloggers are windbags.

They've forgotten one of Strunk and White's chief lessons:

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.

Got that?

Make. Every. Word. Tell.

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