Wednesday, February 27, 2013

Why Event Planners Should Cut Choices

Part 2 of a 5-part series on event design

Choices have power over us.

Too many can cause us to crumble.

If you're offering attendees too wide an assortmentdozens of hotels, seminars, menu items, networking activities or after-partiesyou're doing them a disservice.

It hardly matters attendees always say they want unlimited options.

According to neuroscience research, vast selection inhibits decisionmaking.

Cutting choices to three or four eliminates attendees' anxiety and helps them decide.

Thanks to Ron Graham of Freeman for providing this event-design tip.

NOTE: I wrote this post in 2013, not imagining that two years later I'd be employed by Freeman. Wonders never cease. 
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