Wednesday, January 9, 2013

You're Producing Your Own Video. What's the Point?

Washington, DC-based writer/producer Dan Bailes contributed today's post. He has created shows for American Diabetes Association, National Association of Realtors, National Geographic and Urban Land Institute.

First, to power up your video, ask yourself, what’s the point?
What are you trying to accomplish and why?

Second, ask yourself how your product or service benefits your target audience.

And show it!

Best yet, show real people who have benefited from what you have to offer.

Third, have them tell their stories in their own words. 

Authenticity is key and that’s a great way to convince your audience of the benefit of what you have to offer.

Fourth, shorter is better. 

Fifth, if you spent all those years gaining vital experience to excel at what you do, why do you think you can just do the video yourself? 

Sorry about that, but hire a pro. 

It will make all the difference. 

And that’s the whole point, right?
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