Tuesday, January 29, 2013

The Economy is Broken Because Trust is Broken

A "trust deficit" is hampering an economic recovery, according to The Wall Street Journal.

Public trust, "an essential lubricant for economic activity," is broken, the paper says.

"You don't have to look hard to find examples of fraying trust in American society today," the paper says.

"Lance Armstrong admits to cheating to win seven Tour de France titles; Democrats and Republicans can't seem to work with each other; Wall Street keeps delivering new scandals."

Besides Wall Street and the federal government, large corporations, labor unions, newspapers and TV networks are among the most mistrusted institutions in the US today.

But there are glimmers of hope.

Last year's Edelman Trust Barometer "showed big increases in measures of trust toward government, media and business compared with a year earlier," the paper reports.

How can your organization combat mistrust?

Learn from my free white paper, Path of Persuasion.
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