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Sunday, December 2, 2012

2013: The Year the Social Networks Make or Break Your Brand

Branding Strategy Insider offers 13 tasty predictions for 2013.

Among them is this morsel: brands wll become increasingly susceptible to the chatter on social networks next year.

"Watch for greater influences of engagement and purchase habits via friends and social networks," Insider says.

"Brands will have to factor in the reality that peer-to-peer communications come in three varieties: good, bad and bland. This makes companies more susceptible to consumer indifference, their conversations and social interactions."

Marketers who want to compete need to understand how social networks actually work, or risk  being marginalized.

"The brands that make it here will know the 'how' of this consumer-controlled space," Insider concludes.

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