Thursday, November 29, 2012

Time to Quit Facebook?

Copyblogger's Sonia Simone thinks content marketers should quit Facebook.

Because you can't control what social platforms like Facebook do, she says, it's risky to build your business on another company's "virtual land."

"The minute you actually depend on Facebook for your business, they will change their terms of service in a way that causes you pain," Simone writes.

Publishing on social platforms like Facebook benefits the platforms' owners, nothing more.

They goad you to post content so you'll win a bunch of "Likes."

But that's only a ruse.

In reality, according to Simone, your publishing efforts "are helping them build an audience they can show their spammy display ads to."

Worse yet, Facebook isn't about selling.

"People go to Facebook to share duckface selfies, pictures of grandkids, and memes from George Takei," Simone says.

And while it's still possible to engage people with your Facebook posts, "'engagement' does not equal 'customers.'"

You Facebook posts will get Likes that never lead to sales.

"That’s not marketing," Simone says. "It’s an annoying hobby."

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