Tuesday, September 25, 2012

Facebook Ups Ad Targeting

On September 1, Facebook began inviting advertisers to reach its users by targeting them through phone number or email address.

Facebook skirts privacy worries by emphasizing that advertisers already have that information (in fact, an advertiser has to send the info to Facebook, which looks for match-ups within its database).

Advertisers can blend phone number- or email address-targeting with other demographic markers (like age, gender, education and interests) to reach specific Facebook users.
So an advertiser with no more than a phone number could, for example, target ads to affluent women in their 40s with graduate degrees in physics and an interest in golf.
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