Sunday, August 12, 2012

Name Game

Lean Cuisine.
Why do rhymes make such powerful product names?
Because they're self-contained.
"Rhymes create a sense of symmetry and completion," writes naming pro Steve Rivkin in Branding Strategy Insider.
Rhymes also lessen confusion and "Humans like anything that simplifies the buzzing confusion in the world," according to Harvard linguist Steven Pinker.
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