Influence people

Thursday, June 28, 2012

Social Media Marketing Would Make George Carlin's List

Oxymorons was one of comedian George Carlin's best routines.

Carlin relished the absurdity of stock phrases like "friendly fire," "resident alien" and "genuine veneer."

You can add to the list, "social media marketing."

Does your organization get it?

It's just a matter of good manners. 

Steering a conversation toward yourself is boorish.

And fruitless.

Unless it was started explicitly to solicit referrals, inserting a commercial note into a conversation will kill it. Quickly.

Given our need for commercial-free conversation, it's little wonder the social media platforms can't find an ad-revenue business model that works.


  1. A social media copywriter is much like those copy writers at the Long Island ad agencies. They are organized in details and topics and their thoughts should be coherent. Most of all, their writings should be substantial.

  2. Did I say "steering a conversation toward yourself is boorish?"


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