Influence people

Wednesday, April 25, 2012

PR Flacks: Reap What You Social

PR flacks better watch out for hubris, warns Chris Abraham on Biznology.

Too often, they signal contempt to the the very bloggers they're pitching.

But bloggers have their number.

"Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away," Abraham writes.

Try as he might, the flack can't fool the blogger he secretly despises.

"If you think that bloggers are actually failed journalists, you may have contempt for your audience; if you consider the time spent by a blogger would be better spent "working," you may have contempt for your audience; if you believe what bloggers do is 'just prattle on,' you may have contempt for your audience; and if you actively play favorites and only engage with the crème de la crème of bloggers, you may have contempt for your audience."

Stifle your snobbery, if you hope to pitch bloggers successfully, Abraham advises. Start by reading How to Win Friends and Influence People.

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