Monday, February 6, 2012

Pure Poetry

Nearly everyone's favorite TV commercial during the Super Bowl was Chrysler's, featuring a crusty Clint Eastwood promising "the world’s going to hear the roar of our engines.”

The lyrical copy for this spot was in part contributed by Matthew Dickman, as the Website Co.CREATE notes. 

Dickman is a respected poet whose work has appeared in The New Yorker.

With his Chrysler spot, Dickman joins an august band of litterateurs known to have supplemented their income by writing ads.

They include Sherwood Anderson, F. Scott Fitzgerald, Joseph Heller, Don DeLillo, Salman Rushdie, Robert Bloch, Elmore Leonard and Theodor Geisel (Dr. Seuss).
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