Influence people

Tuesday, October 25, 2011

Fabula Interruptus

Okay, I admit it.

I'm helplessly hooked on The Walking Dead.

If there's one storytelling technique the series' producers have mastered, it's the cliffhanger.

Why are cliffhangers so seductive?

The Zeigarnik Effect.

Russian psychologist Bluma Zeigarnik in the late 1920s discovered that people are twice as likely to remember something that's been interrupted.

So if you want to seduce people with your storytelling, leave a few untied ends.

Your audience will naturally rememberand crave—more.

And if you really want your audience to pay close attention to your message, there are four other things you should do.

To be continued...

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