Influence people

Thursday, June 23, 2011

The Importance of Good Copy

How important is good copy to the overall success of a campaign?

I was asked that question in a recent interview with Gordon Nary, editor of AboutFace, published by Trade Show Exhibitors Association.

My answer: good copy is the only way to rise above the sea of competitors and their parity products.

You can read the full interview here.

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